'Convenience products' diaporamas de présentation

Convenience products - PowerPoint PPT Presentation

Product

Product

Product. Controllable Variables. Product. A Product is everything one receives in an exchange, including all tangible and intangible attributes and expected benefits. .

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562 views • 41 slides
JML Brand Review

JML Brand Review

JML Brand Review. Presentation of Research Findings November 2007. Agenda. Objectives and Method Main Findings Quantitative Appraisal of JML Brand Qualitative Perceptions of JML Brand Product Review Brand Stretch & New H&B Product Appraisal Conclusions & Recommendations.

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585 views • 40 slides
Marketing: An Introduction Armstrong, Kotler

Marketing: An Introduction Armstrong, Kotler

Marketing: An Introduction Armstrong, Kotler. Chapter Seven Product, services, and branding strategy. Looking Ahead. Define product and the major classifications of products and services. Describe the roles of product and service branding, packaging, labeling and product support services.

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821 views • 25 slides
Chapter

Chapter

Introduction to. 13. Chapter. Product and Pricing Strategies. Learning Objectives. Identify factors that affect a target market. Identify steps to create new products. Explain methods for product differentiation. Identify main phases of product life cycle.

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336 views • 22 slides
Fundamentals of Marketing

Fundamentals of Marketing

Chris Banman Fall 2010 471.21 Providence College. Fundamentals of Marketing. chapter 9. Product Planning. perspective: selling benefits, which satisfy desires not features quality NOT how well-made a product is How well does this product satisfy desires?. Product Quality.

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322 views • 22 slides
Product Strategies

Product Strategies

Chapter 11. Product Strategies. Objectives. Define the term product and distinguish between goods and services. List the classifications of consumer goods and services, and briefly describe each category. Describe each of the types of business goods and services.

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358 views • 22 slides
Marketing Mix

Marketing Mix

Marketing Mix. Product, Price, Place and Promotion. Marketing Mix: Product. Challenges in creating new products idea shortage; fragmented markets social & governmental constraints; cost capital shortage; need for speed; short PLC Why new products fail overestimated demand; poor design

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341 views • 21 slides
WJEC GCSE CATERING

WJEC GCSE CATERING

WJEC GCSE CATERING. specification. CATERING (Units 1 and 2) These units concentrate on the food preparation and service aspect of the hospitality and catering industry and can be studied as a single award or as a component of the double award hospitality and catering.

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562 views • 13 slides
Shopping for Food

Shopping for Food

Shopping for Food. If you make $12.00 an hour and work 40 hours a week, how much money do you earn???? Now take away 31% for taxes. What is left? The average person should budget 15% of their net income on groceries. HOW MUCH CAN YOU SPEND????. How can you save money?.

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265 views • 10 slides

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