'Copy testing' diaporamas de présentation

Promotion

E-Marketing Unit 8. Promotion. Instructor: Safaa S. Y. Dalloul. Elements of Lecture. Promotion The communication Process Promotional mix Developing Ad program Personal Selling Sales Promotion Public Relation Developing and Managing an Advertising Program Setting the Objectives

710 views • 52 slides

Advertising Decisions

Advertising Decisions. Ad copy analysis ADCAD system Exercise for Enhance hair conditioner. Advertising Copy Analysis. Copy testing: Attention G Persuasion Understanding G Purchase Creativity templates: Abstract templates based on successful ads. Advertising Copy Analysis.

507 views • 26 slides

PR 3310 Principles of Public Relations

PR 3310 Principles of Public Relations. Thursday, 6/4/09. Class Objectives. Hand in Ex. 2- discussion about it Ethics are at many levels You may disagree with something that your employer agrees with Do you quit the job?

240 views • 23 slides

MMRSS

301 views • 15 slides

State of Hawaii Complete Count Committee Communications Campaign Overview

State of Hawaii Complete Count Committee Communications Campaign Overview. James Christy U.S. Census Bureau. Campaign and Contract Background. Build on success of the 2000 Census Three goals: Increase mail response Improve accuracy and reduce the differential undercount

231 views • 14 slides

Evaluating Creatives *

Evaluating Creatives *. Concept Testing: Assessment of potential creatives Communication Research: A Look at the Advertising Creative Copy Testing: Assessment of creative achievement The word creative when used as a noun refers to an actual advertisement. Copy Testing.

199 views • 10 slides