'Core marketing concepts' diaporamas de présentation

MARKETING CONCEPTS LESSON 1

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Getting ready : Relationship M arketing and Library 2.0

Getting ready : Relationship M arketing and Library 2.0. Aira Lepik Institute of Information Studies Tallinn University , Estonia. I. Library 2.0 as social context. Background.

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Chapter 1

Chapter 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. Road Map: Previewing the Concepts. Define what marketing is and discuss its core concepts. Explain the relationships between customer value, satisfaction, and quality.

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Defining Marketing for the 21 st Century

1. Defining Marketing for the 21 st Century. Marketing Management, 13 th ed. Chapter Questions. Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed?

442 views • 30 slides

Principles of Marketing

Principles of Marketing. Fifth Canadian Edition Philip Kotler, Gary Armstrong, Peggy H. Cunningham. What is Marketing?. Kotler et al:

1.89k views • 10 slides

What is Marketing

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MARKETING

MARKETING. A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

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