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Corporate brand identifies - PowerPoint PPT Presentation

Section 31.1 Branding

Chapter 31. branding, packaging, and labeling. Section 31.1 Branding. Section 31.2 Packaging and Labeling. Branding. Section 31.1. CONNECT What influences your decision to purchase a product?. Branding. Section 31.1.

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Section 31.1 Branding

Chapter 31. branding, packaging, and labeling. Section 31.1 Branding. Section 31.2 Packaging and Labeling. Branding. Section 31.1. CONNECT Use a search engine and find two examples of branding. You will be asked to share with the class. Branding. Section 31.1.

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3.11 Position the company to acquire a desired business image.

3.00 Understand product/service management, emotional intelligence, financial analysis, selling and customer relations. 3.11 Position the company to acquire a desired business image. Vocabulary. Brand identity Values Brand cues Brand Personality Touch points Brand promise

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Marketing Management Indicator 3.09

Position company to acquire desired business image. Marketing Management Indicator 3.09. Vocabulary. Brand identity Values Brand cues B rand Personality Touch points Brand promise Corporate brands.

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268 views • 13 slides

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Corporate brand identifies - PowerPoint PPT Presentation

Section 31.1 Branding

Section 31.1 Branding

3.11 Position the company to acquire a desired business image.

Marketing Management Indicator 3.09