'Corporate marketing ethics policies' diaporamas de présentation

Chapter 4

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Marketing and Society: Social Responsibility and Marketing Ethics

Marketing and Society: Social Responsibility and Marketing Ethics. Chapter 20. Objectives. Know the major social criticisms of marketing. Be able to define consumerism and environmentalism and know how they affect marketing strategies. Learn the principles of socially responsible marketing.

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Marketing Ethics and Social Responsibility

Marketing Ethics and Social Responsibility. Chapter 20. Learning Goals. Know the major social criticisms of marketing. Be able to define consumerism and environmentalism and know how they affect marketing strategies. Learn the principles of socially responsible marketing.

499 views • 16 slides