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Avatar Based Marketing Hemp, P. (2006). Avatar-based marketing. Harvard Business Review, 84(6), 48-57.

Avatar Based Marketing Hemp, P. (2006). Avatar-based marketing. Harvard Business Review, 84(6), 48-57. Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012 Etherpad : http://ietherpad.com/7y3drhMCnq Thursday , 14-Apr-2011

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283 views • 12 slides

User Generated Content

User Generated Content Krishnamurthy, S. and W. Dou (2008). "Note From Special Issue Editors: Advertising with User-Generated Content: A Framework and Research Agenda." Journal of Interactive Advertising 8(2). Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22

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313 views • 10 slides

Interactive Advertising Model

Interactive Advertising Model Rodgers, S., & Chen, Q . (2007 ). The Interactive Advertising Model: Additional Insights Into Response to Spamming. Chapter 11 of Internet Advertising . Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22

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404 views • 4 slides

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Avatar Based Marketing Hemp, P. (2006). Avatar-based marketing. Harvard Business Review, 84(6), 48-57.

User Generated Content

Interactive Advertising Model