Creative briefs - PowerPoint PPT Presentation

netspire presentation

2012 netspire

367 views • 21 slides

Strategic Planning

Strategic Planning. Part 2: Planning and Strategy Chapter 7. Key Points. Differentiate between objectives, strategies, and tactics in strategic planning Identify the six basic decisions in an advertising plan Explain how account planning works Outline the key features in an IMC plan.

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Ad presentations

Ad presentations. Today : Max Williams Youtube link: http://www.youtube.com/watch?v=EYX5fFxcXWU Molly Bowman Youtube link: http://www.youtube.com/user/thestarburstchannel?v=BtVkI8ddLCg Jeff Miller Youtube link: http:// www.youtube.com/watch?v=E_I9fyX0RhI Quinlyn Wright

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212 views • 0 slides

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