Creative decisions - PowerPoint PPT Presentation

Designed by Eric Brengle B-books, Ltd.

10. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Amit Shah Frostburg State University. Advertising and Public Relations. CHAPTER 17. Learning Outcomes. Discuss the effects of advertising on market share and consumers

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Chapter 15 Advertising &amp; PR

Chapter 15 Advertising &amp; PR. Objectives of Advertising. to develop initial demand. INFORM. REMIND. PERSUADE. increase demand for an existing product. to reinforce previous promotions. Advertising and Market Share. New brands spend proportionately more for advertising than old ones.

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Creative decisions - PowerPoint PPT Presentation

Designed by Eric Brengle B-books, Ltd.

Chapter 15 Advertising &amp;amp; PR

Chapter 15 Advertising & PR