Creative optimization - PowerPoint PPT Presentation

Opportunities for optimization in digital

Opportunities for optimization in digital. Возможности оптимизации в digital для повышения эффективности расходов. Agenda. Economic context Optimization opportunities in digital Marketing Automation. Economic context. Marketing budgets in context of current economic conditions.

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538 views • 42 slides

Online campaign process

Online campaign process. Online campaign process Agenda. Global scheme : who does what Market structure Role definition Online Planning Optimization. Online campaign process Market structure. 2. Material creation &amp; delivery. Creative agency. Creative briefing. Broadcast. 1. 3.

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486 views • 17 slides

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