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V. Kumar

PROFITABLE CUSTOMER ENGAGEMENT Concepts, Metrics &amp; Strategies. V. Kumar. Chapter 6 Customer Referrals. Instructor’s Presentation Slides. Word-of-Mouth Marketing. Word-of-mouth marketing is a way of building active consumer-to-consumer and consumer-to-marketer communications .

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472 views • 25 slides

Managing Customers for Profit

Managing Customers for Profit. V. Kumar Chapter – 13 Managing Customer Referral Behavior Instructor’s Presentation Slides. Relevant Issues. The Power of the Referral.

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228 views • 21 slides

Policy for Estimating Current Replacement Value and Deferred Maintenance

Policy for Estimating Current Replacement Value and Deferred Maintenance. Office of Acquisition and Property Management. Background. The facilities condition index (FCI) is used to establish the relative condition of assets

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262 views • 14 slides

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