Cultural shifts - PowerPoint PPT Presentation

Principles of Marketing

Principles of Marketing. CONSUMER BEHAVIOR. MODEL OF BUYER BEHAVIOR. STIMULI Marketing Other Product Economic Price Technological Place Political Promotion Cultural. Buyer Behavior. BUYER RESPONSES Product Choice Brand Choice Dealer Choice Purchase Timing

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Research questions

Research questions. Your path to a good powerpoint. Before you begin. * Make sure question is researchable * And answerable * What info/sources will you need to answer question (and can it be readily found) * Is question (and answer) interesting to you. process.

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205 views • 10 slides

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