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Customer data collection - PowerPoint PPT Presentation


Back to basics

Back to basics

Back to basics. Presented by: Daniel Mourad Date: 25 th May 2007. Start at the bottom. Data quality implications Group exercise Tips & recommendations. Data Quality Implications. Customer experience ROI for CRM Operational efficiency Reporting on Management Information

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336 views • 22 slides



Back to basics

Back to basics

Back to basics. Presented by: Julie Duncan Date: 14 th June 2007. Start at the bottom. Data quality implications Group exercise Tips & recommendations. The Facts…. “In the UK only 26% of companies have an organisation wide, formal documented data management strategy.”.

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339 views • 21 slides


Back to basics

Back to basics

Back to basics. Presented by: Nichola Fletcher, Central Government Account Manager. The headache. “In the last 6 months 13% of consumers have not completed a monetary transaction because the website didn't offer rapid address capture.” (QAS Research July 2007)

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282 views • 17 slides


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