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Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Objectives. Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. Objectives.

By lani
(413 views)

Marketing in a Changing World

Marketing in a Changing World

Marketing in a Changing World. Muhammad Imran Wazir. What is Marketing?. Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

By iden
(381 views)

CHAPTER 1

CHAPTER 1

CHAPTER 1. The Manager and Management Accounting. Accounting Discipline Overview. Managerial accounting—measures, analyzes, and reports financial and nonfinancial information to help managers make decisions to fulfill organizational goals. Managerial accounting need not be GAAP compliant.

By tuyet
(420 views)

Chapter 1

Chapter 1

Chapter 1. Major Differences Between Financial & Managerial Accounting. Strategy and Management Accounting. Strategy – specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives

By mandy
(82 views)

CHAPTER 1

CHAPTER 1

CHAPTER 1. The Accountant’s Role in the Organization. Accounting Disciplines. Financial Accounting – focus on external users and GAAP rules Managerial Accounting – focus on internal users and is not necessarily GAAP-driven. Also provides data for financial accounting. This includes:

By kolina
(94 views)

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan. Feasibility Analysis. Entrepreneurs do not lack creative ideas, but… Is a particular idea a viable foundation for creating a successful business?

By gzifa
(706 views)

761 207

761 207

761 207. Name: Surej P John University: Assumption University Email : surejpjohn@gmail.com Phone: 0809091393. Evaluation & Grading. Armstrong, Kotler & da Silva. Marketing : An Introduction An Asian Perspective. 1. Marketing: Managing Profitable Customer Relationships.

By kamran
(130 views)


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