Customer incentives - PowerPoint PPT Presentation

Learning Objectives Chapter 11: People: Services and Service Quality

Learning Objectives Chapter 11: People: Services and Service Quality. Identify the two main groups of people involved in hospitality and travel marketing and how they interact. Explain the key role played by people in the marketing mix.

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Supermarket Industry Pest Analysis

Supermarket Industry Pest Analysis. POLITICAL. MMC report – Oct 2000 – report on restrictive trade practices within the industry. Planning report – 1995/6 – restriction of planning on out of town supermarkets. Pressure from declining agriculture industry to increase prices. See fig 1.1.

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