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Customer loss rate - PowerPoint PPT Presentation

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 5 Creating Customer Value, Satisfaction, and Loyalty. Kotler Keller. Chapter Questions. What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers?

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613 views • 41 slides

MKT: 601

MKT: 601. Chapter 03: Creating Long-term Loyalty Relationships. Building Customer Value, Satisfaction, and Loyalty Customer Perceived Value Defining Value/ total Customer Benefit and Total Customer Cost Applying Value concept Steps for Customer value Analysis

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111 views • 10 slides

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Customer loss rate - PowerPoint PPT Presentation

MARKETING MANAGEMENT 12 th edition

MKT: 601