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CUSTOMER ANALYSIS-CUSTOMER SATISFACTION

CUSTOMER ANALYSIS-CUSTOMER SATISFACTION. Group 2 Zakky Zamrudi Nanik Sunarni Shinta D. Manurung Fitria Intan. Why it is necessary to analyze customer?. To face tough competition Demand change Customers are becoming more educated. Marketing Misconception.

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568 views • 19 slides

MKT 5207 Service Marketing

MKT 5207 Service Marketing. Afjal Hossain Assistant Professor Department of Marketing. Chapter 18 The Financial and Economic Impact of Service. The Direct Relationship between Service and Profits. ?. Service. Profits. Figure 18.1. Offensive Marketing Effects of Service on Profits.

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144 views • 11 slides

Part 6

Part 6. THE BIG PICTURE: CLOSING ALL THE GAPS. Chapter. The Financial and Economic Impact of Service Quality. 17. Examine the direct effects of service on profits. Consider the impact of service on getting new customers. Evaluate the role of service in keeping customers.

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264 views • 10 slides

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Defensive marketing - PowerPoint PPT Presentation

CUSTOMER ANALYSIS-CUSTOMER SATISFACTION

MKT 5207 Service Marketing

Part 6