'Desired service output levels' diaporamas de présentation

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

Chapter 17 Designing and Managing Value Networks and Marketing Channels by. Kotler on Marketing. Establish channels for different target markets and aim for efficiency, control, and adaptability. Chapter Objectives.

2.35k views • 40 slides

GLOBAL MARKETING

GLOBAL MARKETING. Distribution Management. Why A Distribution Strategy?. To make the right quantities of the right product or service available at the right place, at the right time. To create time, place, and possession utility. To create: Functional efficiency. Scale efficiency.

534 views • 36 slides

GLOBAL MARKETING

GLOBAL MARKETING. Distribution Management. Why A Distribution Strategy?. To make the right quantities of the right product or service available at the right place, at the right time. To create time, place, and possession utility. To create: Functional efficiency. Scale efficiency.

405 views • 35 slides

Designing and Managing Integrated Marketing Channels

368 views • 30 slides

Designing and Managing Integrated Marketing Channels

710 views • 30 slides

Module 7

511 views • 23 slides