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Creating a Product Business Case

Download the PDF: https://www.demandmetric.com/content/creating-product-business-case A Product Business Case is a plan written to justify a corporate product investment. It is common for an organization to recognize an opportunity to exploit with a new product, but the development of that product is outside of the budget. Perhaps funds do exist in the budget for new product development, but there is uncertainty or skepticism about the decision to invest. The Product Business Case becomes the mechanism for quantifying the opportunity and the risk, so the organization can make a quality decision about proceeding. This How-To Guide outlines what a Product Business Case is, describes the key concepts for creating an effective one and presents an action plan for doing yours.

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