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Different communication survey methods - PowerPoint PPT Presentation

Lecture 22 Basics of Primary data Collection Survey Research

Lecture 22 Basics of Primary data Collection Survey Research. By Aziza Munir. Learning Objectives. At the end of this chapter you should be able to: define a survey and identify the key characteristics of surveys give examples of the use of surveys in applied marketing research

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King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr.

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr. Alhassan G. Abdul-Muhmin. Overview of Survey Research Reference: Zikmund & Babin, Ch. 8. Learning Objectives. At the end of this chapter you should be able to:

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Different communication survey methods - PowerPoint PPT Presentation

Lecture 22 Basics of Primary data Collection Survey Research

King Fahd University of Petroleum &amp; Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr.

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr.