Differentiation benefits - PowerPoint PPT Presentation

Global Strategy

Global Strategy. Challenges of Going Overseas. Foreign firms face all the disadvantages of being foreign; they must confront all the advantages that native players enjoy from being in their home territory. They face numerous risks. Economic risks--changes in exchange rates.

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MKT 448

MKT 448. LECTURE 5 Global Strategy. Foreign Entry. When a firm enters a foreign market, it is more optimal to transfer its existing home-country advantages/resources to the target country rather than develop required advantages in the target country from scratch. Reason.

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434 views • 32 slides

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