Digital behaviors - PowerPoint PPT Presentation

Spring 2014

Digital Media. Spring 2014. Display &amp; Testing. 1 Display is tied to content 2 Connection to off-line media planning and buying 3 Digital Media &amp; Creative Process 4 Testing. Display &amp; Testing. 1 Display is tied to content Original content (news, for example) attracts an audience

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286 views • 18 slides

Digital Ethics

Digital Ethics. Lesson 2: Digital Tools and Ethics. Lesson 2 | Digital Ethics. Tools of Digital Campaigns. Tracking software- follows users across digital platforms and monitors online behavior Cookies- invisible, micro bits of information collected from users

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1.57k views • 9 slides

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