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E-Commerce: The Second Wave Fifth Annual Edition Chapter 3: Selling on the Web: Revenue Models and Building a Web Presen

E-Commerce: The Second Wave Fifth Annual Edition Chapter 3: Selling on the Web: Revenue Models and Building a Web Presen

E-Commerce: The Second Wave Fifth Annual Edition Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence. Objectives. In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success

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853 views • 46 slides
Review Session 1

Review Session 1

Review Session 1. Value Chains (1) . Introduced by Michael Porter (1985) Value Chain A way of organising activities undertaken by each Strategic Business Unit (SBU) An SBU is a Unit of the company Has a separate mission and objectives

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595 views • 45 slides
Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence

Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence

Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence. Objectives. In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success Revenue strategy issues that companies face when selling on the Web

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1.29k views • 41 slides
Revenue Models

Revenue Models

Revenue Models. Revenue Models. Revenue model of selling goods and services on the Web Based on mail order catalog revenue model that predates the Web Spiegel Mail order or catalog model Proven to be successful for wide variety of consumer items Web catalog revenue model

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289 views • 13 slides

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