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Direct marketing direct mail - PowerPoint PPT Presentation

Direct Response

Direct Response. Chapter 15. Part Five: Integration and Evaluation. Part 5 deals with the complexities of marketing communications. Chapter Outline. Chapter Key Points The Practice of Direct Marketing Database Marketing The Key Players The Tools of Direct Marketing

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479 views • 31 slides

Destination Management

Destination Management. Lecture 8 University of Applied Sciences Stralsund Leisure and Tourism Management WS 2009/2010. Part Three. Considers the challenges involved in managing attractions such as marketing, financial management, operations management and human resource management.

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566 views • 30 slides

Direct Response

Direct Response. Part 5: Integration and Evaluation Chapter 15. Chapter Outline. Chapter Key Points The Practice of Direct Marketing Database Marketing The Key Players The Tools of Direct Marketing Integrated Direct Marketing Global Considerations in Direct Marketing. Key Points.

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723 views • 22 slides

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Direct marketing direct mail - PowerPoint PPT Presentation

Direct Response

Destination Management

Direct Response