Distribution tasks - PowerPoint PPT Presentation

Chapter 6

Chapter 6. Designing the Marketing Channel. Channel Design. Objective 1:. 6. C hannel D esign:. Decisions involving the development of new marketing channels either where none had previously existed or to the modification of existing channels. 6. Channel Design.

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Chapter 6

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Part 1

Part 1. Marketing Channel Systems. Chapter 1. Marketing Channel Concepts. 1. Objectives. Y ou will learn about:. • The growing importance of marketing channels The definition of marketing channels How marketing channels relate to strategic variables in the marketing mix

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