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STRATEGY MANAGEMENT AND PERFORMANCE MEASUREMENT FOR DMOS: A BALANCED SCORECARD APPROACH

STRATEGY MANAGEMENT AND PERFORMANCE MEASUREMENT FOR DMOS: A BALANCED SCORECARD APPROACH. Dr. Douglas C. Frechtling Professor of Tourism Studies School of Business The George Washington University to the Ulysses Conference on Excellence in Public/Private Tourism Destination Management

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STRATEGY MANAGEMENT AND PERFORMANCE MEASUREMENT FOR DMOS: A BALANCED SCORECARD APPROACH