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Early stages brands - PowerPoint PPT Presentation

Brands: Markets, Media and Movement

What is "brand"? A frequently cited epithet goes: a product is made in a factory; a brand is bought by consumer. ( Wang, 2008; 23). Brands: Markets, Media and Movement. Media economy or mediation of the economy is understood in terms of the increasing role of markets and marketing.

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Brands: Markets, Media and Movement