Econometric modeling - PowerPoint PPT Presentation

ATTRIBUTION CONUNDRUM [ DISCOVERING THE OPTIMAL MEDIA MIX]

ATTRIBUTION CONUNDRUM [ DISCOVERING THE OPTIMAL MEDIA MIX]. CONNECTING THE CONSUMER JOURNEY. WORD OF MOUTH. RATIONALITY. INERTIA. PERCEPTION. TV. OOH. DESKTOP. TABLET. AI ALEXA. SOCIAL MEDIA. MOBILE. RADIO. SCHOOL OR WORK. PTA. COMPETITIVE SOV. WHAT MARKETERS WANT TO KNOW:.

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Econometric Modeling

Econometric Modeling. More on Experimental Design. Angrist and Pischke Emphasize the identification of causal effects. Ask, “What is your identification strategy?” Point is to control for unobserved selection effects Offer several solutions: Randomized Controlled Trials

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