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Youtube on TV: The Next Big Gateway for Marketers

As smart televisions become ubiquitous in the market, over-the-top (OTT) and connected TV services rise in popularity. Proportionally, many marketers have struggled to generate engagement on these platforms as they typically do not include ads. But the stress has finally started to wane because Google added a device category for Youtube in the form of TV screens. By now, people collectively watch 180 million hours of Youtube content on their television screens every day.

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