Electronic marketing channels - PowerPoint PPT Presentation

Chapter 15

Chapter 15. Electronic Marketing Channels (EMC):. Online channels. Major Topics for Ch. 15. What is EMC? Trends in EMC Structure of EMC* Advantages and Disadvantages of EMC* Implications of EMC. Electronic Marketing Channels. Topic 1:. Computers. Technology. Internet. Impact on

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The environment of marketing channels

The environment of marketing channels . Week2 Instructor: Jungwan Lee. Learning objectives. Understand the impact of environment in a marketing channels context Delineate the major types of competition in the context of marketing channel structure and strategy

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