Emotional branding - PowerPoint PPT Presentation

Introducing Emotional Branding to Ensure Success over Indifference in Institutional Relationships

Introducing Emotional Branding to Ensure Success over Indifference in Institutional Relationships. Where are we going today?. new eyes, new ears…new ideas on how to reconnect with your customers and attract your not-yet-customers. Some underlying predicates, truths and new ah-ha’s.

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636 views • 45 slides

Agenda

Agenda. Introduktion Interfacet Interfacet Metaforer (Peter) Emotional branding Gobé The ten commandments Thyssen (Vigdis) Æstetik og nydelse Jordan (Morten). Introduktion. Ikea PS Webside Præsentation af Ikeas PS-kollektion 28 designere

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265 views • 13 slides

Hand in Hand

Hand in Hand. Scholsser makes the connections between the success of Walt Disney and Kroc and suggests throughout the chapter that they Kroc has in some ways to thank Disney for McDonald's huge success. http://www.mouseplanet.com/8764/Disney_and_McDonalds

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260 views • 7 slides

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