Emphasis techniques - PowerPoint PPT Presentation

Editing Messages

Editing Messages. Readability. Number of words per sentence / number of sentences Number of long words / total words Three or more syllables Add two numbers Multiply by .4 Gives you reading grade level. Audience Reading Levels. General business messages – 8 th – 11 th grade

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429 views • 28 slides

Emphasis

Emphasis. The Most important element on a page should be the most prominent. Emphasis. People in media have decided that the public needs help to decide what’s most important in a publication. Editors determine relative importance, and then instruct designers to emphasize this visually.

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252 views • 23 slides

Chapter 2

Chapter 2. Emphasis…. Objectives. • Appreciate the importance of the principle of emphasis. • Consider the effect of emphasis in a design. • Learn what visual hierarchy is and why using it improves designs. • Comprehend key emphasis techniques. What is Emphasis?.

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237 views • 22 slides

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