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Entrepreneurs employ marketing tactics - PowerPoint PPT Presentation

Chapter 10

Chapter 10. The Marketing Plan. Devising a Marketing Plan. 10.1. Reviewing and Revising the Marketing Plan. 10.2. 10.1. Identify the role of marketing objectives in developing a marketing plan. Name the five marketing strategies that make up the marketing mix.

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946 views • 48 slides

Chapter 10

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483 views • 48 slides

Identify the purpose of the marketing plan.

Section Objectives. Identify the purpose of the marketing plan. Name the five marketing strategies that make up the marketing mix. Describe the part that marketing tactics play in the marketing plan. The Main Idea.

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Identify the role of marketing objectives in developing a marketing plan.

10.1. Identify the role of marketing objectives in developing a marketing plan. Name the five marketing strategies that make up the marketing mix. Describe the part marketing tactics play in the marketing plan. Section 10.1 Devising a Marketing Plan. Forming Marketing Objectives.

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677 views • 22 slides

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Entrepreneurs employ marketing tactics - PowerPoint PPT Presentation

Chapter 10

Chapter 10

Identify the purpose of the marketing plan.

Identify the role of marketing objectives in developing a marketing plan.