'Evaluating imc programs' diaporamas de présentation

Integrating Marketing Communications to Build Brand Equity

Integrating Marketing Communications to Build Brand Equity. The New Media Environment. Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip on consumers.

1.67k views • 32 slides

INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY

252 views • 25 slides

CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY

CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY. Kevin Lane Keller Tuck School of Business Dartmouth College. Overview.

274 views • 21 slides

INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY

223 views • 21 slides