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How to Increase Social Media Engagement

Although social media engagement has dropped by 50% over the last three years, 92% of marketers still believe that social media is vital to their business. This is probably because social media marketing doubles the conversion rate compared to traditional outbound marketing methods. Why? Because social media engagement strengthens brand loyalty, builds customer-brand relationships, and increases word-of-mouth advocacy, which is a much more effective conversion tool than advertising.

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