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Feeler jewelry - PowerPoint PPT Presentation

The Communications Process

Fields of Experience. Source / Sender. Receiver / Audience. Channel. Encoding. Decoding. MESSAGE. Response Feedback Loop. The Communications Process. Noise. Human Communicators. Verbal Vocabulary Grammar Inflection Nonverbal Gestures Facial expression Body language. Product.

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Chapter Questions

Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications? What is an integrated marketing communications program? . Setting the Communications Mix. Type of product market

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Feeler jewelry - PowerPoint PPT Presentation

The Communications Process

Chapter Questions