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Product, Services, and Branding Strategies

Product, Services, and Branding Strategies. Chapter 9. Objectives. Be able to define product and know the major classifications of products and services. Understand the decisions companies make regarding their individual products and services, product lines, and product mixes. Objectives.

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Chapter 8

PRINCIPLES OF MARKETING. Chapter 8. Product and Services Strategy. Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: Physical Products Services Persons Places Organizations Ideas Combinations of the above.

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Objectives

Objectives. Product Characteristics Building & Managing the Product Mix & Product Lines Brand Decisions Packaging & Labeling. Convenience Products. Shopping Products. Unsought Products. Specialty Products. Consumer-Goods Classification. Buy frequently & immediately Low priced

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Few purchase locations - PowerPoint PPT Presentation

Product, Services, and Branding Strategies

Chapter 8

Objectives