'Fishbein model' diaporamas de présentation

Attitudes and Persuasion

768 views • 46 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Soccer. How do Jan and Terri differ in their attitudes toward soccer? Jan and Nancy are both soccer fans. How are they different?

438 views • 37 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Soccer. How do Jan and Terri differ in their attitudes toward soccer? Jan and Nancy are both soccer fans. How are they different?

504 views • 37 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Soccer. How do Jan and Terri differ in their attitudes toward soccer? Jan and Nancy are both soccer fans. How are they different?

499 views • 36 slides

Consumer Behavior

Consumer Behavior. How does psychology and behavior impact promotions?. Who Are Consumers?. People who buy products People who use products Example: Mom buys the cereal but the kids consume and influence decision. External Influences Culture Social Class Reference Groups Family.

461 views • 27 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. The Power of Attitudes. Attitude: a lasting, general evaluation of people, objects, advertisements, or issues Attitude object ( A O ) Help to determine a number of preferences and actions. Functional Theory of Attitudes.

836 views • 20 slides