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THE IMPORTANCE OF A BRAND AND BRANDING

THE IMPORTANCE OF A BRAND AND BRANDING. Martin van Roekel CEO BDO International February 2012. THE IMPORTANCE OF A BRAND. WHAT IS A BRAND?. WHY IS A BRAND IMPORTANT?. The power to change client response The power to contribute to building a successful business: Increasing market share

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THE IMPORTANCE OF A BRAND AND BRANDING