'Forces affecting global integration' diaporamas de présentation

Chapter 1 Introduction to Global Marketing

Chapter 1 Introduction to Global Marketing. http://www.youtube.com/watch?v=Fucq5BoEfEI. The 787 Dreamliner. The Blackberry Storm. http://www.sourcemap.org/object/blackberry-storm. UK, Singapore, South Korea, China, Japan, Malaysia, Scotland,

511 views • 28 slides

Introduction to Global Marketing

Introduction to Global Marketing. Chapter 1 Global Marketing. Reasons for Global Marketing. Growth Access to new markets Access to resources Survival Against competitors with lower costs (due to increased access to resources). Invented Here, Made Elsewhere. U.S. Invented Technology.

592 views • 26 slides

THE CONCEPT OF INTERNATIONAL MARKETING MANAGEMENT VS GLOBALIZATION

THE CONCEPT OF INTERNATIONAL MARKETING MANAGEMENT VS GLOBALIZATION. Globalization. The shift towards a more integrated and interdependent world economy. Two components: . The globalization of markets. . The globalization of production. Forces Affecting Global Integration.

1.02k views • 23 slides

Lesson 1 Introduction to Global Marketing

Lesson 1 Introduction to Global Marketing. Global marketplace/Local markets. Brands from one country are available in other countries E.g. McDonalds, Sony, Nokia, Levis, etc. are available world over Local brands compete with global brands

378 views • 21 slides

Chapter 1 Introduction to Global Marketing

545 views • 21 slides

Chapter 1 Introduction to Global Marketing

Chapter 1 Introduction to Global Marketing. Global marketplace/Local markets. Brands from one country are available in other countries E.g. McDonalds, Sony, Nokia, Levis, etc. are available world over Local brands compete with global brands

840 views • 21 slides

Global Marketing

662 views • 20 slides