How-To Guide - Driving Online Community Adoption
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Creating and maintaining an online presence has become a priority for marketers. Today, many businesses are turning to online communities as a way to connect with ideal users of their product or service. An online community develops from identifying common interests your audience shares about your company, product, or service. You can analyze the information you gather from your community and use it to inform the business and help make strategic product decisions.
Regardless of how social media evolves, online community management can continue to deliver valuable customer interaction experiences for your brand. As many marketers seek to create online communities and drive participation in them, the initial challenge is finding the right people to join and promote your online community.
This How-To Guide will provide tips to help you develop an audience, increase usage, and craft an action plan with tactics to help you drive adoption for your online community.
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