'Geodemographic segmentation' diaporamas de présentation

Launch your PollEV session: Text : UWMBUSINESS to 37607

749 views • 74 slides

Segmenting and Targeting Markets

Segmenting and Targeting Markets. Market. People or organizations with needs or wants and the ability and willingness to buy. Market Segment. A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Market Segmentation.

571 views • 38 slides

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline.

399 views • 20 slides

Workshop: Audience segmentation

Workshop: Audience segmentation. Caroline Ridler 18 November 2009. Outline of workshop. Background to audience segmentation Leading segmentation tools What can these tools be used for?

347 views • 17 slides