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Market Offerings as Relievers and Enablers: Building on the Service Dominant Logic of Marketing

Market Offerings as Relievers and Enablers: Building on the Service Dominant Logic of Marketing. Stefan Michel Thunderbird, The Garvin School of International Management, Glendale AZ MichelS@t-bird.edu Stephen W. Brown Arizona State University, Tempe, AZ. Market exchange and self production.

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Market Offerings as Relievers and Enablers: Building on the Service Dominant Logic of Marketing