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Chapter 10 Brand and Product Decisions in Global Marketing

Chapter 10 Brand and Product Decisions in Global Marketing

Chapter 10 Brand and Product Decisions in Global Marketing. Would you NEVER buy Product from:. The USA Myanmar Cuba Israel China. Class Next Week. Location P2-03-1, Andalucia, Pantai Hill Park, 59200 KUALA LUMPUR. +60 13 3134 765 (close to Bangsar South/Bukit Kerinchi)

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1.51k views • 40 slides
Chapter 10 Product and Brand Decisions

Chapter 10 Product and Brand Decisions

Chapter 10 Product and Brand Decisions. Power Point by Kristopher Blanchard North Central University. Basic Product Concepts. A product is a good, service, or idea Tangible Attributes Intangible Attributes Product classification Consumer goods Industrial goods. Product Types.

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389 views • 34 slides
Module 11 Product and Brand Decisions

Module 11 Product and Brand Decisions

Module 11 Product and Brand Decisions. Product. A product is a bundle of utilities e.g., Attributes of a Wine are flavor, taste, quality as a thirst quencher, cool refreshment etc.

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592 views • 32 slides
Module 11 Product and Brand Decisions

Module 11 Product and Brand Decisions

Module 11 Product and Brand Decisions. Product. A product is a bundle of utilities e.g., Attributes of a Wine are flavor, taste, quality as a thirst quencher, cool refreshment etc.

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328 views • 32 slides
Chapter 10 Product and Brand Decisions

Chapter 10 Product and Brand Decisions

Chapter 10 Product and Brand Decisions. Introduction to Brands and Products. Brand and product concepts Local, international, and global brands Product design issues Attitudes toward foreign products Strategic alternatives New product issues. Basic Product Concepts.

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476 views • 29 slides

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