'Global marketing management' diaporamas de présentation

INTERNATIONAL MARKETING MKTG3417

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INTERNATIONAL MARKETING MKTG3417

606 views • 33 slides

The Service-Dominant Logic Mindset: Overview and Directions

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Chapter 11

Global Marketing Management: Planning and Organization. Chapter 11. Learning objectives. G lobal marketing management Benefits of Global Marketing International Planning Process Market-entry Strategies The important factors for each alternative market-entry strategy. Global Perspective.

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Knowledge outcomes

Knowledge outcomes. The impact of the external environment on the organisation. Analysis of the external environment. Factors affecting the internal environment. Analysis of the internal environment. Three Layer Model. Macroenvironment.

498 views • 20 slides

Global Marketing Management

Global Marketing Management. Mudji Rachmat Ramelan muji@unila.ac.id Jurusan Manajemen FE Unila BBS-Unilanet gd. PKM lt2 http://unilanet.unila.ac.id/~muji. Global Marketing.

415 views • 18 slides

Developing Global Marketing Strategies

Developing Global Marketing Strategies. Company Objectives and Resources. Defining objectives clarifies the orientation of the domestic and international divisions, permitting consistent policies.

219 views • 18 slides

GLOBAL MARKETING MANAGEMENT

GLOBAL MARKETING MANAGEMENT. by MASAAKI KOTABE and KRISTIAAN HELSEN John Wiley & Sons, Inc. 1998. GLOBALIZATION IMPERATIVE Chapter One. Globalization Imperative Chapter One. Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets and Competition

240 views • 15 slides

Kardan University

Kardan University. Kardan.edu.af. International Marketing 15 th edition. Chapter 12 Global Marketing Management: Planning and Organization. Kardan.edu.af. Global Marketing Management. The trend back toward localization Caused by the new efficiencies of customization

463 views • 13 slides

International and Global Marketing (IGM) Unit Code: 5P6Z0112

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