Global public relations - PowerPoint PPT Presentation

C H A P T E R

19. C H A P T E R. Global Public Relations. Context /Environment for IPR. Globalization Culture conflict Complex international environment Multinational corporations demand PR Global arena characterized by Disensus vs. consensus, Rapid rate vs. stability

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340 views • 21 slides

Chap. 6 – State of the Profession

Chap. 6 – State of the Profession. Global Public Relations. Botan’s PR Status Criteria. Level of national development Primary clients Legal/political context History of the practice. Botan says an analysis of these factors will reveal the state of practice in a given country.

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297 views • 12 slides

Cultural Variance as a Challenge to Global Public Relations

Cultural Variance as a Challenge to Global Public Relations. A Case Study of the Coca-Cola Scare in Europe Hella Heiderich Juliane Arndt. Structure cultural variability uncertainty avoidance and power distance -&gt; how this affects the reaction of the public to a crisis

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269 views • 7 slides

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