ari-zari_cushions_home furnishings_catalog 2011
iIndia Exports Co. is an exporter of embroidery items of home furnishing, embroidered garments and accessories to the United States. Textile embroidery market of India is overwhelmingly vast; it is an entirely mind-blowing experience for a stranger, indeed. The secret of three-thousand-year popularity of Indian textile embroidery patterns is the diversity of ethnic communities that preserve their forefathers’ traditions of decorative work. Textile embroidery is like peoples of India: it varies from village to village. We are on the way to complete impossible: to gather all Indian embroideries in product catalogs.
Textile embroidery with metallic strings, Zardosi, is among paramount design patterns of traditional Eastern fashion and décor. “Aar” is for needle, this is why very often Ari, Zari and Zardosi are referred to the same type of textile embroidery workmanship, “golden thread”. Zardosi deploys strings in its embroidery, e.g. saadi (shining beige look), salma (thick golden-look wire thread), sequined lace (thicker silver jewelry-type thread), pure metallic wires, badla wires (extra-shiny golden) etc. Nowadays cotton, silk and artificial threads are also used for golden Zardosi textile embroidery imitation. Zardosi today is among the most attractive elements of both interior design and fashion industry.
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