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Great British Designs. Spitfire Never was a machine a more complete expression of British vice and virtue than the Spitfire.
Personalization. Usually refers to e-commerce. Benefits. Searches (ex: amazon.com) Customized or localized for each user Using zip code, past purchases (amazon), interests Passive gathering of proper context Site (ex: amazon.com) Customized Accessibility
Personalization. Angela Chang Tangible Media Group MIT Media Lab firstname.lastname@example.org. Personalization. Control of physical appearance Color, shape, size, texture Affordances (ergonomics) interaction sites, interaction styles abilities spatial arrangement
Personalization. Jennifer Jobst October 2002. Customization. … is user driven. Personalization. … is computer driven. Why customize?. Personal preference. Why customize?. Why customize?. Compensate for a disability. Why customize?. Why personalize?.
Personalization. Speaker: Ping-Tsun Chang 3/7/2002. Personalization of WWW10. Designing Personalized Web Applications Session: Personalization in E-Commerce Gustavo Rossi, Daniel Schwabe, Robson Guimaraes, Dept. of Informatics, PUC-Rio , Brazil. Personalizing Web Sites for Mobile Users
Personalization. Strategy for gaining competitive advantage Added service for a user Speeds task completion (I-Click) Can require login Cookies Dynamic. Privacy Concerns . No right to privacy in US Privacy Contracts Request of personal information can cause users to leave site
DB. WWW. User Models. Personalization. Traditional System. Personalized System. 3. User/Profile Detection. User Profiling. Content Personalization. Presentation Personalization. ooo. Content. Presentation. ooo. 2. User Profiles. 1. DB. WWW. Context Models.
AD Personalization. Image Personalization. What would you think if you saw your picture and your name in a random advertisement? New way to advertise…. Personalization Matters. According to “Put Your Customer in the Ad !”, personalizing an AD gets a better response every time. Elf Yourself
CONTENT PERSONALIZATION. Drupal Camp MA. January 19, 2013. INTRODUCTION. Drupal Camp MA. WHO AM I. Jason Yarrington. Vice President, Professional Services Digital Bungalow I have been working on web based marketing solutions throughout my career.
NLP Course Seminar. WEB PERSONALIZATION. Group 14 Vishaal Jatav (04d05013) Varun Garg (04d05015) . Roadmap. Motivation Introduction The Personalization Process Personalization Approaches Personalization Techniques Issues Conclusion. Motivation. Some Facts