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WHERE/WHEN/HOW

WHERE/WHEN/HOW

WHERE/WHEN/HOW. CDI/BDI/INDEX CPM/CPP. REVIEW. WHAT IS REACH? -% OF PEOPLE EXPOSED TO A MESSAGE WHAT IS EXCLUSIVE REACH? -% OF DIFFERENT PEOPLE EXPOSED TO A MESSAGE WHAT IS FREQUENCY? AVERAGE # TIMES PEOPLE EXPOSED WHAT IS COVERAGE? POTENTIAL TO BE REACHED DIFFERENCE-REACH IS ACTUAL

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523 views • 31 slides
Chapter 9 Using Radio

Chapter 9 Using Radio

Chapter 9 Using Radio. Objectives_1. Understand The role of radio as a selective medium Radio’s strength as a secondary medium Radio’s ability to reach audiences at a low cost. Objectives_2. Understand Attempts to overcome radio’s lack of a visual dimension

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746 views • 29 slides
Putting the Future in Focus

Putting the Future in Focus

Putting the Future in Focus. iStrategy Sydney. 16 th April 2013. Australian Online Landscape. Joe Nguyen , SVP APAC, comScore Inc. Distribution of Worldwide Internet Audience The US is no Longer the C entre of the Online U niverse. Outside US.

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420 views • 29 slides
Media Buying

Media Buying

Media Buying. Lots of Questions. Who am I trying to reach? How many can I afford to reach? How often do people need to encounter my message? In which vehicles should I pursue message space? When should I communicate (day, week, month, year)?

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517 views • 26 slides
Media strategy

Media strategy

Media strategy. Reach Unduplicated exposures – gross impressions Number of different people exposed to the message Frequency Average number of exposures How many times audience is exposed to message. Media strategy. Best frequency Outdoor, newspapers, magazines Best Reach

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417 views • 26 slides

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