'Gross impressions' diaporamas de présentation

WHERE/WHEN/HOW

WHERE/WHEN/HOW. CDI/BDI/INDEX CPM/CPP. REVIEW. WHAT IS REACH? -% OF PEOPLE EXPOSED TO A MESSAGE WHAT IS EXCLUSIVE REACH? -% OF DIFFERENT PEOPLE EXPOSED TO A MESSAGE WHAT IS FREQUENCY? AVERAGE # TIMES PEOPLE EXPOSED WHAT IS COVERAGE? POTENTIAL TO BE REACHED DIFFERENCE-REACH IS ACTUAL

497 views • 31 slides

Chapter 9 Using Radio

727 views • 29 slides

Putting the Future in Focus

Putting the Future in Focus. iStrategy Sydney. 16 th April 2013. Australian Online Landscape. Joe Nguyen , SVP APAC, comScore Inc. Distribution of Worldwide Internet Audience The US is no Longer the C entre of the Online U niverse. Outside US.

395 views • 29 slides

Media Buying

Media Buying. Lots of Questions. Who am I trying to reach? How many can I afford to reach? How often do people need to encounter my message? In which vehicles should I pursue message space? When should I communicate (day, week, month, year)?

490 views • 26 slides

Media strategy

393 views • 26 slides