'Haggle pricing' diaporamas de présentation

CHAPTER 5: MAKING AUTOMOBILE & HOUSING DECISIONS

CHAPTER 5: MAKING AUTOMOBILE & HOUSING DECISIONS. Could This Happen to You?. Buying an Automobile. Research purchase thoroughly, considering the market and your needs. Select the item most suitable. Negotiate the best price. Arrange favorable financing.

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Chapter 7

Chapter 7. Transportation and Household Purchase Decisions. Introduction. 25% of car buyers reported problems with buying a car Dealer not straightforward with price negotiations Sloppy prep of vehicle Pressure from salespeople Purchase of household goods also elicited numerous complaints

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Mass Marketing Vs. Segmentation

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