Heavy spenders - PowerPoint PPT Presentation

MAGAZINESCANADA.CA

BEER, WINE and LIQUOR.

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MAGAZINESCANADA.CA

HEALTH and BEAUTY. No medium reaches women like magazines. Magazine readers shop in the right channels, spend more on health &amp; beauty products and actively take action after seeing magazine ads: 64% take at least one action while 40% take purchase actions.

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Source: 2002 MRI Spring

Compared to the average U.S. adult, heavy spenders of home furnishings and supplies are also heavier magazine readers, but lighter television viewers. Source: 2002 MRI Spring.

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